The key to any lead generation strategy is knowing how to effectively communicate with your leads. Understand what drives them to make an important decision — like choosing a search firm — and how you can build rapport with them. That way, when you do convey your firm's value, they are more likely to invest in what your firm has to say.
So your lead nurture strategy is on a roll, you've got prospective clients flowing into your pipeline and you're targeting prospects on current deals. Win them over on a deal by creating a Pitch Project.
Once you've finally won over the prospective client on a deal with an outstanding pitch, all that's left to do is to turn that Pitch Project into a Search Project. It's as easy as it sounds and can be easily done from within the project's settings by changing the project type.