Clockwork Recruiting Blog

In our last article, we discussed Interim Services in depth and the benefits they bring to search firm as well as your clients. This article will discuss the 7 basic steps that you will need to take in order to set-up and launch a successful Interim Service offering to clients as well as candidates. 

In today's uncertain economy, the truth is that search firms need to diversify their revenue streams and get more creative and flexible with the services they offer to meet market demands. In some sectors like tech, life sciences, and retail, searches and referrals have slowed down or been placed on hold, while other sectors are booming and thriving. So when your sector or industry is impacted by the economy or other factors - what can you offer as a search firm to maintain a steady revenue stream?

It’s an interesting time for executive search. Typically, Q1 is one of the busiest times of the year for search firms. Companies have already planned out their human capital strategy for the year ahead and for candidates a new year symbolizes change - but this year is a little different. 

In our last article “Best Practices For Marketing Your Executive Search Firm” we discussed how to leverage your executive search specialization to find new executive search work. By completing the Specialization Worksheet and Targeted Marketing Worksheets you have generated a list of prospects and companies to target using SEO, paid social media campaigns and digital marketing channels. Now that you have set these marketing plans into action, or partnered with a marketing expert, new leads will begin to come through your website and fill your sales pipeline. When a prospective lead hits your inbox your next steps will be to:

The key to finding new clients and winning new search work for your executive search firm lies in efficiently marketing to the right clients. Typically, executive search firms are reluctant to include marketing within their budgets, however, the ROI can be substantial if a minimal marketing spend results in $60,000+ in search fees. Here are two fundamental ways you can refine your marketing strategy to attract the right types of clients and identify new prospects to target.