It’s common practice in executive search for recruiters to send out “success emails” following the placement of a candidate. The purpose of these emails is simple: to alert colleagues, past clients, and also potential clients that you or your firm just completed a search. It’s a PR announcement that doubles, in this sense, as a marketing mechanism. It’s a smart practice.
The problem that many recruiters run into, however, is that they blindly send these emails out to all of the contacts in their network—even if the placement they’re announcing isn’t relevant to that particular contact.