Clockwork Recruiting Blog

The key to finding new clients and winning new search work for your executive search firm lies in efficiently marketing to the right clients. Typically, executive search firms are reluctant to include marketing within their budgets, however, the ROI can be substantial if a minimal marketing spend results in $60,000+ in search fees. Here are two fundamental ways you can refine your marketing strategy to attract the right types of clients and identify new prospects to target.

Executive recruiting tends to be an outbound activity. The best candidates are already gainfully employed somewhere and aren’t posting their resumes online. Hence, effective outreach is one of the most critical aspects of an executive search.

Whether you’re doing research at an executive search firm, an in-house or corporate executive recruiting team, or an institutional investor, at some point you will need to demonstrate the competence and thoroughness of your work. Executives are key hires and represent the future success for the company. Your stakeholders will want to know you’ve left no stone unturned.